The ROAS Trap: Why a 4.0x Ad Return Is Still Leaving You Broke
Celebrating a 4.0x ROAS feels great until you check your bank account and realize there’s no cash left over. The truth? Ad platforms are designed to measure channel efficiency, not bottom-line survival. When thin contribution margins, heavy discounting, and zero customer retention hide behind glowing ad dashboards, your store isn’t actually growing—it’s just burning cash at scale






