General
Leveraging User-generated Videos for D2C Brand Advocacy.
Disharth Thakran
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Jun 24, 2023
“User-generated videos (UGVs) have become a powerful tool for brand advocacy in the Direct-to-Consumer (D2C) space. UGVs are videos created and shared by individuals, showcasing their experiences, opinions, and creativity related to a brand, product, or service.