केरल
Kerala Eyes Global Tourism Boom with Dedicated MICE Promotion Bureaus
Harshit
/
Aug 18, 2025
In a strategic move to solidify its position on the global tourism map, Kerala is set to establish dedicated MICE (Meetings, Incentives, Conferences, and Exhibitions) promotion bureaus. This initiative, stemming from the recent Wedding and MICE Conclave, aims to harness the state’s unique strengths and enhance its appeal as a premier destination for business events, promising a significant boost to the local economy and hospitality sector. [30]